10 Solid Reason Why You Must Start Blogging And Quit Your Fulltime Job



Blogging can be incredibly valuable to a variety of people
and for a variety of reasons. Blogging is not just for
businesses! I’ve benefited personally, professionally, and
financially from blogging. Writing has actually become one
of my favorite hobbies. I recommend blogging to almost
everyone I meet. Here are the some of the biggest reasons
why I think YOU should should start blogging immediately.

1. Attract an Audience

Blogging enables you to reach the billions of people that use
the Internet. Blogging can help you promote yourself or
your business. Blogging works as a method for attracting an
audience because it provides something of value to them
before asking for anything in return.
What would you rather click on, a page titled “How to
Promote Your Blog“, or a page titled “Buy My Consulting
Services”? By creating a blog that is of value, you can attract
an audience and eventually convert them to customers,
partners, friends, or otherwise.

2. Establish Authority

Having a blog and writing about important topics that are
relevant to your audience establishes yourself as an
authority in the space. It enhances your professional image.
A blog is to professionals in the 2000s what a business card
was in the 1990s. Blogs are the new business cards.

3. Build Rapport and Engagement

Blogging can convert traffic into leads and leads into
customers. Blogging can “warm up” your cold calls and
traffic from other sources. If someone receives your cold
call, they may be more receptive if they’ve read your blog
and received value from it.

4. Create Opportunities

Blogging can lead to other business/traffic generating
opportunities. For example, speaking engagements or press.
I’ve had people contact me to speak at conferences who
found me through my blog. Blogging enables anyone with
something interesting or valuable to say to be identified as
an expert.

5. Organize Your Thoughts and Learn

Blogging forces you to teach yourself what you don’t know
and to articulate what you do know. When you begin writing
a blog post, you are forced to organize your thoughts. If
there are any gaps in the topic that you are writing about,
you will have to learn about it. Writing out and articulating
your thoughts is a great way to internalize something you’ve
learned or experienced. Writing helps you become more
familiar with the topic you’re writing about.

6. Tell Your Story

Blogging enables you to be your own media company. You
can tell your story the way you want to tell it without being
dependent on journalists. When you are writing about a
topic of your own interest, you can decide how to portray a
story, what information to include, and what information to
exclude. Blogging allows you to ensure that all information
included in the blog is factual.

7. Meet New People

The audience you attract through blogging doesn’t have to
just be your “audience.” They can become your friends,
colleagues, partners, or lovers. I’ve had many people reach
out to me directly after reading my blog. Some of those
people have become friends or good business contacts.

8. Stand Out

According to “the 1 percent rule,” only 1 percent of Internet
users actively create new content, while the other 99 percent
of the participants simply view it. By blogging, you separate
yourself from the 99 percent of people that don’t blog.
Standing out is essential in an increasingly competitive
economy.

9. Validate Expertise

Blogs are the new resumes. Blogging about a topic you
would like to be viewed as an expert in, can illustrate to
readers, employers, and your network, that you are are
skilled and knowledgeable.

10. Make Money

If you have a blog with a lot of readers, there may be
opportunities to monetize. In today’s economy, being
diversified and having additional sources of income can be
tremendously beneficial. If you are working a job that
doesn’t pay as much as you’d like, or if you would simply
like to earn more money (who doesn’t?), blogging can make
for a great side income.
Income generated from blogging can also be “passive,”
meaning it can be automated and is not directly correlated
to the amount of time you put in to it.

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